EOS Lens Captures Indonesian Market: Expansion Case Study

Problem

Headquartered in Korea, EOS Company Limited is a company established in 2002. The company manufactures soft contact lenses through the casting mold and provides diverse designs and colors.

They have exported their product to more than 40 countries across the world.

EOS decided to enter the Indonesian market in 2016. However, since the products of EOS Lens are classified as medical devices, they need to be registered at the Indonesian Ministry of Health before the company can carry out its importation and distribution activities on the product.

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